Rabu, 15 Desember 2010

Borrowing from Avon and Dell to Sell Shirts

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December 15, 2010
 

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NEWS  THIS WEEK'S TOP STORY

Borrowing from Avon and Dell to Sell Shirts

Dallas shirtmaker J. Hilburn combines direct sales with custom tailoring, and reaches out to an untapped male market

Inside: This Week in SmallBiz
You can't buy J. Hilburn's shirts in a retail store or online. Nonetheless, the Dallas clothier expects to sell 60,000 of them this year. We take a look at how the business is trying to create a new retail model for men's fashion by combining customization with direct sales.

Also on tap: Get the results from three recent surveys on bank lending and business confidence. Catch advice on selling customers a 'disruptive' service. Finally, hear why one economist thinks European policymakers are better at encouraging entrepreneurs than their U.S. counterparts. Enjoy.
--Nick Leiber

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SMART ANSWERS KAREN E. KLEIN >>
Selling Customers a 'Disruptive' Service
A startup that wants to persuade doctors and lawyers to replace paper files with electronic storage should prepare for a lot of hand-holding, discounting, and trumpeting of positive testimonials
SEND YOUR QUESTIONS TO KAREN >
 


VIEWPOINT SCOTT SHANE >>
To Encourage Small Business, Learn from Europe
When it comes to taxes, regulations, and access to capital, European policymakers could teach us a thing or two, says Scott Shane
View all articles for Scott Shane
 


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