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| January 12, 2011 | ||
| SmallBiz InsiderKeep up-to-date with our latest offerings for entrepreneurs and small-business owners | ||
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 | Inside: This Week in SmallBiz 
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| NFIB Optimism Index Fell in December Confidence dropped for the first time in five months, indicating a sustained rebound will take time to develop, a survey of National Federation of Independent Business members found  U.S. EMPLOYMENT  Small Business Is Hiring, but Very Carefully In past recessions, small businesses led the rebound. Now they're relying on part-time workers and more productivity with fewer people  NEXT LIFE  Next Life: From Hedge Funds to Oysters Jeff Northrop left Exis Capital Management and started New York Oyster Co. to sell the harvest from his family's Connecticut oyster beds  SMART ANSWERS  Building Awareness for an Offbeat Product First determine who your target customers are and where they buy. Then set to work getting the word out, online and otherwise America's Most Promising Startups Meet new companies from across the country that embody the creativity and resilience common among today's entrepreneurs  ENTERPRISE  Focus On Entrepreneurs, November 2010 From Bloomberg Businessweek, a roundup of news, trends, and ideas for business owners Need Help? Find experts in your area in:
 
 |    SMART ANSWERS  KAREN E. KLEIN >>    Waking Up to the Reality of Running a Coffee Shop Passion is no substitute for careful business planning and realistic expectations in a difficult industry, says Karen Klein SEND YOUR QUESTIONS TO KAREN >   VIEWPOINT  JOHN ARENSMEYER >>    How Health Reform Benefits Small Employers As opponents eye repeal, John Arensmeyer says insurance tax credits and state health insurance exchanges will reduce costs View all articles for John ArensmeyerToday's Tip Finance   Originally I went to Stockholm venture capitalists in search of funding, but we were a company far away on the Arctic Circle in northern Sweden, which they saw as a problem.  --Tomer Shalit, CEO and Founder, Nordic RiverREAD MORE > | 
 
 
 
  
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