Radio Suicide by CHR Friday, January 28, 2011 By Jerry Del Colliano   There is a reason why radio owners are tripping all over themselves to switch to hit radio formats.  This piece focuses on: 1. The radio format that CHR is going to make extinct. 2.  The big reason why radio groups are dropping formats to switch to CHR. 3.  What is so attractive to buyers about a format that has phantom People Meter listeners? 4.  The one thing these new CHR stations are doing that will turn off loyal fans. 5.  Two People Meter formats that are cheated out of listeners – take a guess. 6.  The bleak outlook for AM People Meter stations. 7.  More listening or less for the new CHR stations?  We’ll tell you. This is an article about radio stations anxious to game the People Meter by switching as many stations as possible to CHR and what the unintended consequences may be. If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices.  Read more at Inside Music Media Join Jerry's Study Group This year every attendee of the January 27, 2011 Media Solutions Lab will have the option of joining my Study Group to continue the dialogue for the next 12 months as a free benefit. I will post additional content from time to time on this media network and you can reply and join the discussion.  The Study Group is available only to paid registrants of my conferences and professional meetings. The one-day Media Solutions Lab includes my 10 predictions for 2011 that will critically impact radio, the music industry, new media and social networking.   I will also do a presentation on the importance of understanding generational media before making costly business decisions. In the afternoon, four Innovation Labs will be operating – you get to choose the one that fits your goals and participate hands-on. XM and Tribune Creative DirectorLee Abrams facilitates one group on “Creating New Content for the iPad”. Bonneville/WTOP executive Jim Farley leads “Inventing the Digital Station of the Future”. Public Radio/WHYY, Philadelphia’s Chris Satullo brainstorms on “Harnessing Hyperlocal Media” – the hot, new neighborhood-targeted local solution for radio, TV, publishing and online media. Former SoundExchange Executive Director John Simson conducts a think tank on “Ways to Live with Music Royalties” – critical to would-be streamers and users of music in new media. Breakfast, lunch and breaks are included.  This is a non-commercial event so no sponsors will bend your ear or influence the day’s content.  The Media Solutions Lab is supported solely by your registrations. You can’t afford not to attend if you plan on being part of music and media’s new direction that will unfold in the 12 months ahead. And don’t forget – the only way to become part of Jerry’s Study Group for the next year is to make the investment in your career and attend the 2011 Media Solutions Lab. If you haven’t already registered for the upcoming Media Solutions Lab at The Phoenician Resort Thursday, January 27th in Scottsdale, please check out the entire program and register today. You are receiving this email because you are a subscriber to Inside Music Media Click here to unsubscribe or manage your account.