Pandora IPO Targets Radio Monday, February 14, 2011 By Jerry Del Colliano If the Pandora IPO announced last Friday doesn’t scare you, think about Facebook, Groupon, iTunes and Twitter because all of these companies are in the process of becoming powerful competitors to radio stations and record labels even as soon as the next 12 months. Here’s what this article predicts: 1.  What Pandora, fresh from its new $100 million IPO along with Facebook and Groupon – all hunting for investment capital will do next that is sure to catch terrestrial broadcasters asleep at their transmitters.  Ignore them at your own risk. 2.  What Pandora will do with the $100 million.  Hint:  It won’t be paying music royalties. 3.  While radio is trying to sell local advertising – and while local advertising is going to improve for radio this year – you won’t want to celebrate until you read what Pandora and these few powerful mobile websites will target that will change everything. 4.  The unintended consequences of consolidators in the radio and record industries cutting too deeply into the bone.  How these industries allowed a handful of powerful competitors to emerge and to this day, they don’t see the real threat ahead. 5.  I’ll name the specific things that Pandora and others are now targeting in terrestrial radio that at the very least will cut into profits and at the most redefine a struggling industry. This article lends insight to radio’s real competitors – the few, the proud and the financially well endowed – in ways that could not be previously imagined. If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices.  Read more at Inside Music Media You are receiving this email because you are a subscriber to Inside Music Media Click here to unsubscribe or manage your account.