| The Coming Media Meltdown-customizable radio, coupons and music downloadingWednesday, March 16, 2011  By Jerry Del Colliano  	There are three major issues that are headed for a meltdown in radio, local advertising and slumping record sales.  	This article reveals their melting points:  	1.  There is no such thing as customizable radio.  Even Pandora is not really customizable radio.  With big consolidators moving terrestrial radio more toward Pandora, they are going to kill local radio once and for all.  I’ll explain.  	2.  Couponing.  Groupon is getting bigger and more powerful.  But look at what some of the big radio groups are planning.  Warning:  you don’t want to do this.  	3.  Free music downloads.  Everyone knows CD sales have been declining for nine of the last ten years, but now legal downloading is tapering off and even the interest in illegal downloading of music may decline.  Here’s why the music meltdown cannot be stopped.  	If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices.  Read more at Inside Music Media | 
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