How Apple's Music Locker Affects Radio Thursday, March 24, 2011 By Jerry Del Colliano Steve Jobs is about a month away from announcing his much-anticipated cloud-based music locker concept. For a price, consumers can store every bit of music (video, files, etc.) they own on Apple’s cloud to access on any equipped mobile device. The details on this are important – especially ahead of the announcement.  I’ll share Apple’s plans – the price to consumers, the concept and more importantly, who will be hurt the most by this new concept. Apple has caught steaming music services off guard and radio is always in denial.  Can radio be hurt by this extension of an iPod?  We’ll take a look. This article will identify … 1.  What is likely to happen to Spotify, Rhapsody, Slacker and other all-you-can-eat music services?  Are they immune or is it over for them? 2.  What about Pandora?  Pandora is closing in on 100 million subscribers.  Will the Apple music locker close Pandora’s box?  If so, that would be major. 3.  Is radio immune from Apple’s music locker?  Radio is kind of playing into Apple’s hands – I’ll tell you how.  Is the music locker a threat to music radio? 4.  Radio has one sweet spot left – a place that Apple cannot attack – but don’t ask media execs like Bob Pittman where it is.  He’s out buying failed digital companies, but you’ll discover what Pittman is overlooking. 5.  YouTube is top 40 radio today.  Will YouTube music video become a thing of the past? In these five questions alone, you have mountains of change that could affect the new and traditional media business. If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices.  Read more at Inside Music Media You are receiving this email because you are a subscriber to Inside Music Media Click here to unsubscribe or manage your account.