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| March 4, 2011 | ||
| Insider NewsletterA weekly summary of the best in Bloomberg Businessweek and Businessweek.com | ||
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 | Editor's Memo 
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|  OPENING REMARKS  Saudi Arabia's Social Lubricant To buy stability, Saudi Aramco—a 21st century corporation in a premodern monarchy—must keep the oil flowing  COVER STORY  The Cloud: Battle of the Tech Titans Amazon, Google, and Microsoft are going up against traditional infrastructure makers like IBM and HP as businesses move their most important work to cloud computing, profoundly changing how companies buy computer technology  FILM  Reviving Cinecittà, Hollywood on the Tiber A theme park and hotel may be in the cards for Rome's legendary Cinecittà Studios, as filmmakers opt for lower-cost locations Apple to Unveil New iPad as Rivals Step Up Challenge Apple is set to refresh the iPad to stave off challenges from rivals that are rushing into the fray with tablet-style devices of their own  GIGAOM  • From GigaOm   How a Cheaper IPhone Would Look An iPhone for people who aren't "rich" might feature limited onboard storage, fewer sensors, and either a smaller retinal screen or a vintage screen  COMMENTARY  Why the Internet Will Have Plenty of Space Although the Web has nearly exhausted its available addresses, the coming transition to a new system will provide far more room Stauer President Michael Bisceglia Stauer Tells Men Stories, Sells Treasures, Beats Recession Cavorting on the beaches of Bali, touring Venetian glass factories, and wandering through New Yorkâ?Ts Metropolitan Museum of Art might seem the stuff of dream vacations. For serial entrepreneur Mike Bisceglia, itâ?Ts all in a dayâ?Ts work  VIEWPOINT  To Beat Foreign Copycats, Sell Services Don't compete with imitators by increasing production, argues Henry Chesbrough in his latest book. Instead, lure repeat customers with services  SMART ANSWERS  Determining Which Business Idea to Pursue First, identify trends that could sustain a long-term venture. Then test an idea that you're passionate about, suggest business coaches and consultants Qaddafi's African Dream in Tatters Muammar Qaddafi bought influence with investments in everything from chicken farms to rebel movements. That flow of funds may be ending  ACROSS THE POND  Europeans Opting for MBAs Closer to Home B-school-bound Europeans are increasingly applying to MBA programs on the Continent, which are shorter and cheaper than their U.S. counterparts  REAL ESTATE   Where the Richest People Live Every city in the U.S. has blocks where the greatest concentrations of wealthy people reside. Do you know the location in your community?  REVIEWS  First Drive: 2010 Rolls-Royce Ghost For a quarter-million dollars, Rolls-Royce's new "entry level" Ghost comes packed with luxury and the automaker's most powerful engine ever  THE BUSINESS OF SPORTS   Cactus and Citrus: The Ultimate Winter Baseball Cocktail Spring training is in full swing. In addition to baseball, the buzz is about upcoming labor negotiations and teams' swanky new facilities  TED FELLOWS  The Body Electric Electrical engineer and TED Fellow Nina Tandon is working with medical researchers to explore how electrical stimulation can grow heart tissue   MBAS TO THE RESCUE  Latest MBA Project: Helping Cash-Strapped States Fixing what ails financially troubled state agencies is giving MBAs some real-world, public-sector experience  PERSONAL BRANDING: DAN SCHAWBEL   Four Career Lessons from Russell Simmons Guess what? The hip-hop mogul didn't become a multimillionaire by chasing big dollars or mouthing off  VIEWPOINT  Why Teachers and Their Critics are Failing It's wrong to demonize teachers, but they and their unions must embrace radical change to get the public to support efforts to recruit top talent   VIEWPOINT  Stop Wasting Billions on Products That Flop Large companies need to borrow a page from startups and learn to sell test products in the marketplace before they commit massive resources building them for mass distribution Banks Buffalo Fed to Boost Their Dividends The Fed should know better than to listen to scary claims that economic growth requires bigger bank dividends, says Stanford's Anat R. Admati, who states that the true threat is higher bank leverage 
 | FEATURED SLIDE SHOWS > > Featured Blog   Over the last month, five S&P 500 issues have declared their intention to break off part of their ongoing business operations and distribute the shares to existing holders, leaving them with separate companies, and eleven separate stocks.  Howard Silverblatt—Investing InsightsREAD MORE >ADVERTISEMENT   
 In today's market, there's more to trading covered calls than just buying a stock and selling a call. With a complimentary 3 month subscription to Bernie Schaeffer's "Covered Call Plus", you'll learn how to maximize income without limiting your upside while still reducing downside exposure.         FEATURED COLUMN      Why the Internet Will Have Plenty of Space    Although the Web has nearly exhausted its available addresses, the coming transition to a new system will provide far more room       FEATURED VIDEO       Brand Passion    NetBase can mine social media to find out how consumers are feeling about different brands. The company's BrandPassion Index looks at the intensity of customer passion for products | 
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