Appcasting Is the Next Radio Monday, April 25, 2011 By Jerry Del Colliano In the next 12 months or so, a lot of major changes are going to take place in the radio industry. I’m not speaking of the prospect of more consolidation – not at all – because in the end consolidation will not save the radio industry. Appcasting is the future of radio. Former NPR President and CEO Vivian Schiller, speaking at Harvard last week, warned that radio as we know it is over and that a new breed of non-radio competitors is coming. So, today I want to get you ready. If you are subscriber, click through and unlock the content. If you would like to access this story, let me tell you what you will get: 1.  The compelling evidence that broadcasting will be replaced sooner than you think by what I call appcasting.  2.  The 2 main content directions you can choose.  The one most existing stations are likely to take is the wrong one with bad odds for success.  But I am going to tell you which is which. 3.  The most dangerous pitfalls to appcasting.  Avoid these and you can be off and running. 4.  How streaming can work in the new world of appcasting.  Warning:  this is not your father’s web streaming.  5.  How to defend against competitors who will attack you but follow this strategy and you will cut them off at the pass. The answers begin here. If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices.  Read more at Inside Music Media Why Mobile Content is Failing Monday, April 25, 2011 By Jerry Del Colliano When The New York Times emailed me a bulletin that Lindsay Lohan had been taken into custody and sentenced to 120 days in her theft case, that’s when I had just about had it. Don’t they realize we go to TMZ for that stuff and to publications like The Times for news that takes real reporting? It is bad enough The Times recently started delivering their printed newspaper under the hot Arizona sun without a plastic wrapper to protect it against sun bleaching. Bad enough they wouldn’t respond to my complaint about the dirty delivery practices almost as if print subscribers grow on trees these days. Worse yet that I am still paying for a newspaper that I have already read online the night before it arrives.  Not too smart – on my part. Now this …Lindsay is a bulletin. One of my subscribers sent me a link to an article about The Christian Science Monitor and how they have “successfully adapted” to the digital age after being forced to print a weekly edition and halt their daily print publication. Their goal was to get from 3 million 25 million page views per month. They did it. But they also “expanded” their coverage to featuring stories on Tiger Woods and his personal problems. Duh!  Can you say TMZ? This is what it has come to. The dumbing down of the audience all because media companies cannot figure out how to do unique, compelling and addictive content on the mobile Internet. Want to know what to do about it?  How to fix it? How can there be a crisis for compelling content on the mobile Internet?  Why are even biggies with all the pageviews making chump change compared to media businesses back in the day? Here’s breaking news that even The New York Times doesn’t know.   But you will.  There are three things that guarantee success in the mobile Internet. Read on. If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices.  Read more at Inside Music Media You are receiving this email because you are a subscriber to Inside Music Media Click here to unsubscribe or manage your account.