Senin, 18 April 2011

Flipboard and the Content Crisis

Inside Music Media

Flipboard and the Content Crisis

Monday, April 18, 2011
By Jerry Del Colliano

(In spring, a young man’s fancy turns to thoughts of hockey playoffs)

This article is about how content providers are not keeping up with the plethora of new devices coming to market.

And how content is no longer king because content providers are lagging behind digital advances – the consequences for doing so is fast becoming a crisis.

Among the benefits of this article:

1.  Putting a finger on the disconnect between cool devices and the kind of content that consumers are coming to expect from content providers.

2.  Avoiding paywall problems that are sure to happen if content providers don’t change the way they package content.

3.  Learning a better way to come up with content winners – two things you must do before you can be in sync with changing consumers.  One of them is make sure you own all the cool devices that consumers love.  The other is even more critical.

4.  Recognizing the first thing to do when designing content for 2011 – and it is different from 2010 by a mile.

If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices.  

Read more at Inside Music Media

You are receiving this email because you are a subscriber to Inside Music Media

Click here to unsubscribe or manage your account.

Tidak ada komentar:

Posting Komentar