How Radio Can Run Groupon Out of Town Wednesday, April 6, 2011 By Jerry Del Colliano If I told you that Steve Jobs and gadget huckster Ron Popeil have radio’s answer to Groupon, would you be interested? If I said it is not only possible but easy for any radio station to run the coupon-of-the-day service Groupon out of their market on a rail, would you try it? In this article, I am going to layout a blueprint for turning regular over-the-air radio into a growth business again. Then, you can take all that money you’re planning to make from online and digital and add it to your ever-increasing profits. I know– the BIA/Kelsey projections are out and pure radio will not equal last year’s 5.4% growth rate in any of the next two years – and one of them is even an election year. I don’t care. This plan requires an open mind, some innovation, a little investment and a lot of enthusiasm.  I’ll share … 1.  What to do with spot radio.  It’s not the vehicle radio needs to become a growth industry again, but I’ve got something for you that is. 2.  There is actually a company in another industry that is doing exactly what radio should do to rev up sales.  Would you like to know who they are and how they do it? 3.  All about a surefire way to sell advertisers on cutting you in on a bigger share of the pie.  It’s ingenious and I’m surprised no station has tried it.  4.  Apple has its iTunes Store.  What does your radio station have?  I’ll tell you a phenomenal possibility. 5.  What costs virtually no money and can reap increases in radio sales?  Get ready to write it down. 6.  A link to a Malcolm Gladwell article that will change the way you think about selling.  7.  Plus, my plan for radio stations to run Groupon out of town. New possibilities for radio start here. This is a good day to start a subscription and access this story and everything I have written to date for as low as 27 cents a day. If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices.  Read more at Inside Music Media You are receiving this email because you are a subscriber to Inside Music Media Click here to unsubscribe or manage your account.