Stick a Fork in YouTube Friday, April 8, 2011 By Jerry Del Colliano Why are YouTube, Netflix, Blockbuster, Amazon and Hulu’s best days behind them? Do you know? They don’t, but this article is going to show media execs in radio, television, publishing and the music industry what one mistake not to make – not now, not ever.  A preview … 1.  Why YouTube and others are finished growing if they continue to follow their newly adopted plans to be more than they are? 2.  The four elements that are mandatory for any media company at this point in time.  Don’t have one of them and you’re in big trouble.   3.  What a radio station or record label could learn from Netflix’s decision to chase content. 4.  Discover what is more popular with consumers – traditional network television or online video.  And there is a surprising trend here. 5.  Critical important lessons for radio, television, the record business and publishing before they invest another penny in new media.  There are 5 of them – and now you’ll be able to get a leg up on competitors. 6.  In online/digital as well as old traditional media, you no longer can be all things to all people.  It comes down to two basic businesses – you’re either in one or the other.  Here they are. Amazingly, YouTube is about to fall flat on its face – and we could be in the same boat except you are going to know media’s evolving new rules starting now. It’s as low as 27 cents a day to access this story and everything I have written to date.   If you’ve been thinking about it, today’s article is a good way to start. If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices.  Read more at Inside Music Media You are receiving this email because you are a subscriber to Inside Music Media Click here to unsubscribe or manage your account.