The End of Music Downloads Wednesday, January 26, 2011 By Jerry Del Colliano (Don’t wait another year until you attend my Media Solutions Lab or you will miss the 10 emerging trends that will shape your business and career.  Register here). The new sales figures are out for record sales and 2010 saw the expected huge decline in CD sales, but a more surprising end of growth to legal music downloads. What does it mean, because it means a lot. In this article, I am going to share … 1.  Why music is overpriced and what the real current price really is. 2.  Music has a new role in people’s lives.  It’s not the end entertainment destination any longer.  I’ll tell you what the new purpose for music is in a digital world of young consumers. 3.  What effect streaming audio and video is having and will have in the future on music sales.  It’s not what you’re thinking, I’m sure. 4.  The effect of “the cloud” on music sales in light of what Apple is planning to announce just a few months from now.  Why the labels have no defense for Steve Jobs latest predatory move that I will describe here. 5.  YouTube is the new MTV for a new generation but does it have more juice or is it already running its course.  The answer is critical if you’re in broadcasting, music or the mobile Internet. If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices.  Read more at Inside Music Media Join Jerry's Study Group This year every attendee of the January 27, 2011 Media Solutions Lab will have the option of joining my Study Group to continue the dialogue for the next 12 months as a free benefit. I will post additional content from time to time on this media network and you can reply and join the discussion.  The Study Group is available only to paid registrants of my conferences and professional meetings. The one-day Media Solutions Lab includes my 10 predictions for 2011 that will critically impact radio, the music industry, new media and social networking.   I will also do a presentation on the importance of understanding generational media before making costly business decisions. In the afternoon, four Innovation Labs will be operating – you get to choose the one that fits your goals and participate hands-on. XM and Tribune Creative DirectorLee Abrams facilitates one group on “Creating New Content for the iPad”. Bonneville/WTOP executive Jim Farley leads “Inventing the Digital Station of the Future”. Public Radio/WHYY, Philadelphia’s Chris Satullo brainstorms on “Harnessing Hyperlocal Media” – the hot, new neighborhood-targeted local solution for radio, TV, publishing and online media. Former SoundExchange Executive Director John Simson conducts a think tank on “Ways to Live with Music Royalties” – critical to would-be streamers and users of music in new media. Breakfast, lunch and breaks are included.  This is a non-commercial event so no sponsors will bend your ear or influence the day’s content.  The Media Solutions Lab is supported solely by your registrations. You can’t afford not to attend if you plan on being part of music and media’s new direction that will unfold in the 12 months ahead. And don’t forget – the only way to become part of Jerry’s Study Group for the next year is to make the investment in your career and attend the 2011 Media Solutions Lab. If you haven’t already registered for the upcoming Media Solutions Lab at The Phoenician Resort Thursday, January 27th in Scottsdale, please check out the entire program and register today. You are receiving this email because you are a subscriber to Inside Music Media Click here to unsubscribe or manage your account.