The Hyperlocal Radio Solution Thursday, January 27, 2011 By Jerry Del Colliano AOL is investing tens of millions of dollars in it. The giant Google and its competitor, Yahoo!, are already there. Radio? Nowhere to be seen regarding this new push to steal local advertisers from radio and newspapers through hyper-focused local content. In this article, you’ll get an early warning … 1.  The growing presence of AOL, Google and Yahoo in the hyperlocal media space. 2.  Their strategy to target the very same local advertisers radio stations depend on for their revenue. 3.  The early results and what they may mean to radio operators who want to ramp up their efforts to compete for hyperlocal dollars. 4.  The secret to success.  What promises to work and what we know already does not work in operating hyperlocal media sites.  5.  Early lessons from one of the few radio operators (a non-profit, at that) that may prove to be critical. This is an article about a promising new revenue stream for online media giants and a wake-up call to radio to not ignore hyperlocal competition. If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices.  Read more at Inside Music Media Join Jerry's Study Group This year every attendee of the January 27, 2011 Media Solutions Lab will have the option of joining my Study Group to continue the dialogue for the next 12 months as a free benefit. I will post additional content from time to time on this media network and you can reply and join the discussion.  The Study Group is available only to paid registrants of my conferences and professional meetings. The one-day Media Solutions Lab includes my 10 predictions for 2011 that will critically impact radio, the music industry, new media and social networking.   I will also do a presentation on the importance of understanding generational media before making costly business decisions. In the afternoon, four Innovation Labs will be operating – you get to choose the one that fits your goals and participate hands-on. XM and Tribune Creative DirectorLee Abrams facilitates one group on “Creating New Content for the iPad”. Bonneville/WTOP executive Jim Farley leads “Inventing the Digital Station of the Future”. Public Radio/WHYY, Philadelphia’s Chris Satullo brainstorms on “Harnessing Hyperlocal Media” – the hot, new neighborhood-targeted local solution for radio, TV, publishing and online media. Former SoundExchange Executive Director John Simson conducts a think tank on “Ways to Live with Music Royalties” – critical to would-be streamers and users of music in new media. Breakfast, lunch and breaks are included.  This is a non-commercial event so no sponsors will bend your ear or influence the day’s content.  The Media Solutions Lab is supported solely by your registrations. You can’t afford not to attend if you plan on being part of music and media’s new direction that will unfold in the 12 months ahead. And don’t forget – the only way to become part of Jerry’s Study Group for the next year is to make the investment in your career and attend the 2011 Media Solutions Lab. If you haven’t already registered for the upcoming Media Solutions Lab at The Phoenician Resort Thursday, January 27th in Scottsdale, please check out the entire program and register today. You are receiving this email because you are a subscriber to Inside Music Media Click here to unsubscribe or manage your account.