The Real Bonneville-Hubbard Deal Thursday, January 20, 2011 By Jerry Del Colliano (Please accept my personal invitation to attend my upcoming Media Solutions Lab Thursday, January 27 in Scottsdale – info, hotels and a discount await you here). When Bonneville becomes a seller, everyone is a seller. But this deal has absolutely nothing to do with the sales and acquisition climate for radio stations.  If other sellers think they are going to get what Bonneville got for their stations, they’ve got another thing coming. What’s the real deal on the Hubbard purchase of 17 Bonneville stations in four markets?  Hubbard is not a radio consolidator – only has three stations in Minneapolis, but is a sizeable television operator. In this article, you’ll learn all the details on this deal including my predictions and insights: 1.  Why Hubbard didn’t buy all the Bonneville stations? 2.  Will Hubbard acquire more radio properties? 3.  How important was Bonneville’s digital platform to the deal.  I’ve got accurate figures on how much Bonneville and the three existing Hubbard stations do in digital billing compared with their total revenue. 4.  Will that lurker Lew Dickey be sniffing around for the remaining Bonneville stations that Hubbard did not buy?  I’ve got a notion on what Dickey will do. 5.  The one thing that makes the purchase of 17 Bonneville stations the smartest radio acquisition since Clear Channel bought Jacor and AMFM.  It’s not what you think. 6.  Did Hubbard overpay or did Bonneville sell at a discount? This article tells the rest of the story behind the shocking headlines on the Hubbard/Bonneville acquisition and what chances this deal has in setting a precedent for the future buying and selling of devalued radio properties.  It also sorts out the hype from the truth. If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices.  My Media Solutions Lab is Thursday, January 27th.  Preview the program, search for hotels and get a pre-conference discount by clicking here. Read more at Inside Music Media Join Jerry's Study Group This year every attendee of the January 27, 2011 Media Solutions Lab will have the option of joining my Study Group to continue the dialogue for the next 12 months as a free benefit. I will post additional content from time to time on this media network and you can reply and join the discussion.  The Study Group is available only to paid registrants of my conferences and professional meetings. The one-day Media Solutions Lab includes my 10 predictions for 2011 that will critically impact radio, the music industry, new media and social networking.   I will also do a presentation on the importance of understanding generational media before making costly business decisions. In the afternoon, four Innovation Labs will be operating – you get to choose the one that fits your goals and participate hands-on. XM and Tribune Creative DirectorLee Abrams facilitates one group on “Creating New Content for the iPad”. Bonneville/WTOP executive Jim Farley leads “Inventing the Digital Station of the Future”. Public Radio/WHYY, Philadelphia’s Chris Satullo brainstorms on “Harnessing Hyperlocal Media” – the hot, new neighborhood-targeted local solution for radio, TV, publishing and online media. Former SoundExchange Executive Director John Simson conducts a think tank on “Ways to Live with Music Royalties” – critical to would-be streamers and users of music in new media. Breakfast, lunch and breaks are included.  This is a non-commercial event so no sponsors will bend your ear or influence the day’s content.  The Media Solutions Lab is supported solely by your registrations. You can’t afford not to attend if you plan on being part of music and media’s new direction that will unfold in the 12 months ahead. And don’t forget – the only way to become part of Jerry’s Study Group for the next year is to make the investment in your career and attend the 2011 Media Solutions Lab. If you haven’t already registered for the upcoming Media Solutions Lab at The Phoenician Resort Thursday, January 27th in Scottsdale, please check out the entire program and register today. You are receiving this email because you are a subscriber to Inside Music Media Click here to unsubscribe or manage your account.