The Growing Need for On-Demand Content Wednesday, February 2, 2011 By Jerry Del Colliano (With my daughter, Daria, who attended my recent Media Solutions Lab) I’ve got some dramatic new evidence for you – with statistics – that audiences are relying so heavily on time-delayed consumption that it is now the difference between being an also-ran and number one. If I’m a radio station or broadcast exec, I’m going to want to chew on this because the consumer is telling us something. 1.  Who is the king of late night television?  Leno, Letterman, Jon Stewart, Conan O’Brien or Jimmy Kimmel.  Go ahead, guess.  You’re going to be wrong.   One of them is now number one only when TiVo or DVR viewing is taken into account. Do you know who it is? 2.  The way to stack the deck in your favor by delivering time-delayed programming to younger demographics even as your older ones are still enjoying you in real time.  It’s in this piece. 3.  5 things radio stations must do right now so as not to be left behind as consumers embrace on-demand listening and viewing.  I’ll name them and explain. 4.  The optimal length of content in an on-demand age. 5.  Can simulcasting real time content be the simple answer to young consumers craving time-delayed programming? 6.  Video, audio and social networking are suddenly not immune from time-delayed consumption and what content providers would be wise to do right now. This article is about compelling evidence that audiences – especially in the young part of demographics advertisers care about most – are abandoning live broadcasting for time-delayed delivery and what you can do to keep up with them. If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices.  Read more at Inside Music Media You are receiving this email because you are a subscriber to Inside Music Media Click here to unsubscribe or manage your account.