Sabtu, 05 Februari 2011

Meet the Microworkers

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February 4, 2011
 

Insider Newsletter

A weekly summary of the best in Bloomberg Businessweek and Businessweek.com


NEWS  THIS WEEK'S TOP STORY

Meet the
Web's
Micro-
workers

 

Editor's Memo
This week's Insider features Businessweek.com's CEO Guide to the Microworkforce. Read our Cover Story to learn how companies cut costs by hiring online worker paid by the project or task, and if you want to get into the act, look through our slide show, "Twelve Sites That Will Put You to Work Now."

As always, there's much more from Businessweek.com, Bloomberg Businessweek, and Bloomberg.com.
—Katherine Davis


  FROM THIS WEEK'S ISSUE OF BUSINESSWEEK
COVER STORY
The Youth Unemployment Bomb
From Cairo to London to Brooklyn, too many young people are jobless and disaffected. Inside the global effort to put the next generation to work

FEATURES
The Happiest Man in Detroit
Ford CEO Alan Mulally took a broken car company and made it the world's most profitable. Here's why this fairy-tale turnaround is still far from complete

FEATURES
Peter Thiel: 21st Century Free Radical
Never mind enormous yachts: Peter Thiel is spending his billions on space travel, life extension, artificial intelligence, and paying top students not to go to college

  FROM BW.COM'S TECHNOLOGY CHANNEL
SOCIAL MEDIA
Photo-Sharing Service Instagram Gets $7 Million in Funding
The popular newcomer may be the next leader in Web photo-sharing. Benchmark Capital and Twitter's Jack Dorsey are among its latest investors


Freescale Picks Deutsche, Citigroup to Handle Its IPO
The chipmaker owned by private-equity firms including Blackstone Group and TPG Capital picks Deutsche Bank and Citigroup to handle its initial public offering

VIEWPOINT
Startup Visa Act: Good But Not Enough
The Kerry/Lugar bill tying work visas to economic growth is a good start, but it's too little to help the U.S. meet global competition

  FROM BW.COM'S SMALLBIZ CHANNEL
CEO GUIDE TO THE MICRO WORKFORCE
Mechanical Serfdom Is Just That
I spent a day crowdsourcing for Amazon's Mechanical Turk and all I have to show for eight hours in an online work marketplace is a measly $4.38

VIEWPOINT
In Broken Market, 'Swipe' Fees Must Be Regulated
Small merchants pay too much to process credit- and debit-card transactions. The Fed's proposed rules will be far more fair—unless big banks and card issuers block them

  FROM BW.COM'S ASIA & EUROPE CHANNELS

Toyota Rebounds in the U.S.
Honda, Nissan and Hyundai also report strong U.S. sales in January

EUROPE
Dmitry Medvedev on Investment and Security in Russia
The Russian President talks with Bloomberg Television about the case of Mikhail Khodorkovsky, terrorism, and more

  FROM BW.COM'S LIFESTYLE CHANNEL
EATING AND DRINKING
Where to Eat Well While Spending Less in Paris: Michelin’s Pick
Michelin's new Bib Gourmand awards identifies a record 601 French restaurants to find a good meal for under $45

EATING AND DRINKING
Stags’ Leap Winemaker Loves to Torture His Grapes: John Mariani
Despite global wine glut, Stags' Leap's Christophe Paubert is adding market share thanks to sophisticated, low-alcohol wines

THE BUSINESS OF SPORTS
Slamming Down Under
Kicking off the 2011 Grand Slam, this year's Australian Open is full of fund-raising, fashion, and Federer

  FROM BW.COM'S INNOVATION & DESIGN CHANNEL
THE INNOVATION ENGINE
Are Your Customers Cheating on You?
Maybe it's time to make like Dr. Ruth and spice up the relationship

MANAGEMENT
Embedding Innovation in Leadership
The Tuck School's Vijay Govindarajan and GE's Susan Peters highlight lessons for putting innovation into practice

SMART ANSWERS
Take a 'Proven' New Technology to Market
Experts evaluate the benefits and drawbacks of an acquisition or merger, licensing the product, or selling it to customers independently

  FROM BW.COM'S FINANCE CHANNEL

Bond ‘Sensation’ Should Make Investors Nervous
Just because investors are piling into euro rescue bonds doesn't mean they are a solid investment, says Matthew Lynn

CORPORATE EXECUTIVE BOARD • From Corporate Executive Board
The Real Danger of the Down Economy
For organizations that do B2B sales and marketing, short-term survival could mean long-term demise

JEFF SCHMITT: FROM THE BOTTOM UP
Elegy for a Fired Executive
When a corporation casts aside a respected president, the author needs to do some sorting out and soul searching

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  FEATURED COLUMN
In the PC Wars, the Asians Have a Clear Advantage
Beset by scandal and legal distractions, U.S. PC makers are ceding ground to Asian rivals in major markets
 


  FEATURED VIDEO
Freelance Nation
Kelly Parkinson does 100 projects per year, so she needs to stay organized. One microworker explains how and why she left a corporate job to take the path less traveled
 


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