Radio's Believe It Or Not Monday, February 7, 2011 By Jerry Del Colliano (With my wife Cheryl before our recent Media Solutions Lab) Enough of Bob Pittman and Lew Dickey – they get too much adoring press. Let’s go to the field and see what is really happening in radio while talking heads wax eloquent about the future of consolidated radio. This piece is about … 1.  One of the three major consolidators (that begins with a “c”) that is forcing all employees to sign a one-year – you read that right – non-compete in return for two weeks of severance pay upon exiting the company.  Two weeks pay for 52 weeks more of unemployment in radio.   It’s unbelievable.  Hear it from a company insider. 2.  The prestigious major market news station that followed corporate belt tightening and looped old news during the night while a blizzard slammed their city of licenses.  Also outdated traffic reports.  3.  Which major group had the gall to screw St. Jude’s Hospital out of a mutually beneficially community-based public service alliance – at the last minute – reportedly leaving the well-known children’s hospital on the hook for tickets and hotel rooms?  Now that’s public disservice. 4.  Want to take your major market station from number two to outside the top 10?  This radio group did it with the help of a big corporate exec and his puppet program director.  Want to know how so you never do it?  Read on. This article is about how firing people and saving money continually make radio groups look like clowns. If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices.  Read more at Inside Music Media You are receiving this email because you are a subscriber to Inside Music Media Click here to unsubscribe or manage your account.