Audience Time-Shifting Tuesday, March 15, 2011 By Jerry Del Colliano There are dramatic changes in how audiences consume content that have major repercussions for content providers in traditional and new media. This new information confirms that among the other challenges content providers face – not the least of which is rapidly changing technology – more attention should be paid to how content is consumed. In radio, 95% of the conversation is about Wall Street banks buying up stations like they are hotels on a Monopoly board with very little consideration given to actual content or for that matter local audiences.  Before consolidation, it was the polar opposite.  Mom and pop owners often lost money on radio, but their stations usually focused on serving needs in the local communities without regard to profits. In the record business, 95% of the major labels’ efforts seem to be devoted to hanging on to traditional income streams – i.e., selling CDs, licensing music.  And new ideas such as 360 deals are laughable because labels do not possess the skills to manage acts and steer their careers in concert venues. Like it or not, the audience is changing even if traditional media stands steadfast. This article reveals new research that confirms the continued growth and evolution of audience time-shift plus 5 pieces of strategic advice for content providers in radio, television, print and new media including … 1.  The latest eye-opening consumer research by demographics that shows a runaway movement toward time-shifting. 2.  The one thing consumers are increasingly demanding from content producers – not just traditional media but new media as well.  If you don’t deliver this, you might as well shut down. 3.  The impact of time-sharing on 24/7 terrestrial radio and what can be done to cooperate with the inevitable.  Plus how to deliver new consumer needs that they previously didn’t even know they needed – such as coupons – in your content. 4.  Apple actually gave traditional media a great piece of strategic advice on presenting content for audiences that embrace time-shifting and it will cost you nothing – other than to read it here. 5.  The most creative new idea for offering content to time-shifting audiences that very few content providers even know about – but you will because I lay it all out here. 6.  The missing ingredient from efforts to pander to short attention span audiences.  Without this critical element, your efforts to win new audiences that like to consume content on their terms will come up short.  But make this one move and you can fix it.  If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices.  Read more at Inside Music Media You are receiving this email because you are a subscriber to Inside Music Media Click here to unsubscribe or manage your account.