How Google, Apple & Facebook Are Shaping the Future of Content Thursday, March 3, 2011 By Jerry Del Colliano Payback is a bitch. And for all the content providers screaming about how Apple, Google and Facebook are putting a crimp in their mobile Internet plans, it is nothing they haven’t already done in traditional media. You’ve heard the future, now look at the problems it faces: 1.  Is Apple in it to make money on selling cool devices to consumers or by taking tolls for content providers who want to access their hundreds of millions of credit card ready customers?  The answer to understand going forward. 2.  The fate of Pandora and other streaming companies – even radio streams that sell subscriptions or advertising – if they have to pay Apple and others to be available on hundreds of millions of iPhones and 40 million iPads. 3.  Why is Google the Arbitron of the mobile Internet?  No, not that way but in this way.  Both companies make up their own rules but one of them is self-destructive. 4.  With one out of every two Americans with an ISP having a Facebook account, imagine what Facebook could do next.  I have and I’ll share. 5.  There are a few new rules becoming evident in the world of the mobile Internet.  Radio companies looking to derive more of its income will have to play by these rules, but first we’ll tell you what they are. This article is about how Google, Apple and Facebook are changing the rules to what traditional content providers thought would be a straight shot to the Internet.  Except now, there is one stop along the way – the digital tollbooth and the implications are great. If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices.  Read more at Inside Music Media You are receiving this email because you are a subscriber to Inside Music Media Click here to unsubscribe or manage your account.