Steal These Apple Strategies for Radio Friday, March 4, 2011 By Jerry Del Colliano Radio needs to think more like Apple. I’m not talking about technology now as much as I am innovation and creating excitement. Charlie Sheen may be off his rocker but everyone is talking about tiger blood.  Steve Jobs did another one of his multi-million dollar free publicity product introductions Wednesday when he introduced the new iPad 2. We’ll I’m here to share some thoughts on how radio stations – yes, good old terrestrial radio stations can take a page out of Apple’s strategy playbook and try something new and better. In this article, I believe there is more usable information to transform traditional media into the exciting future and I’d like to share … 1.  Six rules any radio station can adopt to create advertiser interest in what they are doing – Steve Jobs-style.  Yes, these principles are also great for entrepreneurs in the media and music business. 2.  How to get advertisers to want to buy radio station innovations. 3.  How to get these same advertisers to pay full price for them and not diminish what terrestrial stations already charge for on-air commercials. 4.  Some down and dirty secrets on how to create so much buzz that advertisers will be eagerly anticipating your event for more than just free food and drinks. 5.  Smart strategy on price points.  Steve Jobs is actually teaching us every time he gets on stage but we’re not listening – until now. This article is about using the tried and true strategies of Apple CEO Steve Jobs in creating intense interest in your innovations and establishing a popular price point. If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices.  Read more at Inside Music Media You are receiving this email because you are a subscriber to Inside Music Media Click here to unsubscribe or manage your account.