The Battle for the Dashboard Tuesday, April 12, 2011  By Jerry Del Colliano Five years from now researchers forecast Internet-enabled dashboards will grow to 210 million worldwide from 45 million at the end of this year. The radio could become an endangered species by then. This article reveals what manufacturers are doing behind the scenes to keep young consumers connected with their new age entertainment in the car and what the challenges and opportunities may be. I’ll grade the challengers from A to F and provide useful context … 1. Naming the number one in-car dashboard attraction even before that 5-year growth marker. 2. The forgotten competitor that content providers don’t even have on their radar screens and no, it’s not a CD player. It’s even more threatening and I give it a B for consumer desirability. 3. The desirability of having iPods easily plugged into the entertainment system of the future. What grade would you give iPod access with all those other choices? My grade is – well, in the article. 4. The issue of whether the coming cloud-style music lockers and monthly subscription services will be hot or not. 5. What happens to radio with all this competition from new media and Internet connectivity? It’s complicated and you’ll see why radio stations must make meaningful and in some cases radical changes to be an attraction in the car of the future. The clock is ticking – nothing in media is happening faster than the Internet-connected dashboard. If you’ve been considering starting a subscription to Inside Music Media, today’s article makes it a great day to do it – as low as 27 cents a day to access this piece on the battle for the dashboard and everything else I have written. If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices. Read more at Inside Music Media | 
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