Critical New Digital Strategies Friday, April 22, 2011 By Jerry Del Colliano (My wife Cheryl and I had our first date seeing a hockey game.  It was love at first sight!  13 years later, the couple that attends the playoffs together, stays together) Everyone talks about creating an essential digital strategy to get in on the current Internet boom, but in my opinion few understand what that strategy needs to be. It’s not HD radio. Not how many times your jocks mention Facebook or Twitter on the air or how cool your website is.  Websites are so – well, yesterday.  Today, show me your app. If streaming music like Pandora is radio’s answer to the digital future, just forget it.  It sounds like that’s what Clear Channel thinks because they want to be the programmable and perhaps customizable radio of the future. Why? It’s not the future. This article outlines 5 critical new digital strategies that should be considered instead … 1.  An app radio show 2.  A streaming station that has nothing to do with your on-air format 3.  A radio station that has nothing to do with the Internet 4.  Build “radio stations” on apps 5.  Create a social network clubhouse All the details begin here. If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices.  Read more at Inside Music Media You are receiving this email because you are a subscriber to Inside Music Media Click here to unsubscribe or manage your account.