Radio in 4 Years (My Predictions) Monday, April 4, 2011 By Jerry Del Colliano Want to know what the radio business will be like in just 4 years? This article contains my current predictions: 1.  About what radio owners will have to do to find a growth industry when young and older people are listening to less radio. 2.  I’ll describe the morning show that will be all the rage in 4 years.  Is this something you can do because you’re going to have to. 3.  What will replace audience ratings?  Sorry, Arbitron. 4.  Pay radio will be an option.  I describe it here. 5.  Let me give you a hint – commercials are so over.  I’ll tell you what will replace them for revenue and even give you a heads up on the mega monster of ad revenue growth that few even see on their radar screens.  But you will and I go into detail. 6.  Which radio people are ideal for the new radio that I am going to describe.  Is this you? 7.  Why my model guarantees job security.  That’s right.  All this firing is going to blow up in the face of consolidators and you’ll see why. 8.  Social networking is so important but it won’t resemble what you see today.  Think Facebook and Twitter is the gold standard.  Think again. 9.  How radio will be so different from what you think of today – and specifically – I’ll give you a heads up to get ahead of the curve. My vision of radio in 2015 – in 4 short years – starts now. This is a good day to start a subscription and access this story and everything I have written to date for as low as 27 cents a day. If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get the next month of my writing included, click “read more” for your choices.  Read more at Inside Music Media You are receiving this email because you are a subscriber to Inside Music Media Click here to unsubscribe or manage your account.