Radio Values: 8 Times Bullshit Tuesday, February 1, 2011 By Jerry Del Colliano Has the sale of 17 Bonneville stations in four markets actually increased the price of other potential radio station sales? That seems to be the conventional wisdom.  And to that I say, bull. This piece clears up the misconceptions about what radio stations are worth on the eve of the biggest station selloff ahead in almost 8 years and in it, you’ll learn … 1.  My guess on how many Clear Channel stations will be put on the market when the company is forced to refinance almost $20 billion in debt and what kind of multiples they can expect to get in the wake of the recent Bonneville sale.  Here’s why they will have to sell stations soon. 2.  What’s up with other owners who really want or need to sell some stations off but have been afraid to do so if all they could get is fire sale prices? 3.  Why the Bonneville sale to Hubbard could have been bigger – and why the other key Bonneville properties were not included in the deal. 4.  The one thing that got Bonneville the big bucks – one thing that made the deal dance.  I’ll name it. 5.  What factor on Bonneville’s side actually drove up the sale of its stations to Hubbard and how other groups could do the same thing – easily. 6.  What types of stations Clear Channel is likely to sell and what type they will keep. 7.  My assessment of what the new multiple for 2011 will be.  You already know I think 8x is bull.  But how overinflated is 8x?  I’ll nail the new range for station sale multiples right here. This article is about the future of the radio industry – its worth, its value, its viability going forward. If you would like to read this story, have access to my entire archive (over 1,100 pieces) and get the next month of my writing included, click “read more” for your choices.  Read more at Inside Music Media You are receiving this email because you are a subscriber to Inside Music Media Click here to unsubscribe or manage your account.