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| April 8, 2011 | ||
| Insider NewsletterA weekly summary of the best in Bloomberg Businessweek and Businessweek.com | ||
| 
 | Editor's Memo 
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|  GLOBAL ECONOMICS  The Hidden Job Crisis for American Men Over the past 60 years, men have gradually disappeared from the workplace  PRIVATE EQUITY  The Man Trying to Buy American Idol Alec Gores made his fortune turning around tech orphans  CEO GUIDE TO BUSINESS GAMIFICATION  How Mattel Can Get Into Your Head The toy company and others are pioneering technology that links brainwaves to a computer—a feature that may soon be showing up in cars and the workplace  GIGAOM  • From GigaOm   PopCap's New 'Game:' An In-House Indie Brand A wholly owned small-games label named 4th & Battery represents PopCap Games's bid to market cheaper, riskier content. Its first release has been dubbed Unpleasant Horse   VIEWPOINT  Make the Next Bailout Serve Small Business First determine how to gather better data on private company credit markets. Then identify a new approach to encourage banks to keep lending during a crisis Electronic Arts, Sony Use Crisp Thinking to Fight Cyber Bullies As more and more businesses create online communities around brands or use Facebook and Twitter for marketing, theyĆ¢?Tre facing risks that users could be harassed or offended on their forums, or use the sites to badmouth their brands American Apparel Glamour Fades as Cash Crunch May Spur Bankruptcy American Apparel Inc. (APP), the Los Angeles clothier once heralded as a U.S. manufacturing success story, said it may seek bankruptcy protection after slumping sales and productivity ate into its cash   GLOBALITY: HAROLD L. SIRKIN  Why Were We Unprepared for Japan? Making supply chains more flexible is the key to minimizing a disaster's aftershock Vodafone Chief's Asset Sales Show Patience Pays Vodafone CEO Vittorio Colao was under shareholder pressure to sell assets when he took over after his predecessors' decade-long takeover binge. This week, he showed his patience paid off  LIVING WELL  Rice: The Secret Ingredient in Everything from Baby Food to Beer Favoring more profitable crops, farmers plant less rice despite rising consumption. What impact will that have on consumers?   THE BUSINESS OF SPORTS  Opening Day 2011: Play Ball It's Opening Day, and the baseball business is gearing up for another season that could be its richest ever Basic Funerals Bets Baby Boomers Will Arrange Cremations Online Basic Funerals and Cremation Choices, is one of the first online upstarts in a business that for centuries has relied on face-to-face meetings in brick-and-mortar parlors  COLUMNS  Facebook, Your Future Bank Forget sharing photos. Mark Zuckerberg may soon manage your finances   VIEWPOINT  The Madness of the Clouds As cloud computing services become more popular with consumers and corporations, it's time to sort hype from reality Imagility Takes Hollywood Tech to the Factory Eric Golden quit Panavision to launch IImagility, a privately held holding company that specializes in repurposing movie technolgoy for other industries After Worker's Suicide, California City Is 'Ground Zero' on Pensions To rein in pension costs, the Costa Mesa city council sent termination notices to almost half of the city's municipal employees How to Avoid the Pitfalls of a New Tech Bubble To back the winners, and avoid the obvious calamities, there are some simple lessons to draw from the last tech boom, says Matthew Lynn  FINDING A JOB  MBA Internship Hiring Shows Signs of Life Summer internship offers are up at top business schools as consulting, banking, and other industries begin tending to their talent pipelines 
 | FEATURED SLIDE SHOWS > > Featured Blog   I took part in a conference call yesterday with President Bill Clinton, who was promoting the upcoming meeting of the Clinton Global Initiative University, a program he founded in 2007 to encourage college students to become community leaders. This year, the initiative's fourth annual meeting is taking place at the University of California, San Diego, where 1,100 students from 50 states and 90 countries gathered today. Students will be tackling an ambitious agenda which includes sessions on financial aid and college affordability, lesbian, gay, bisexual and transgender rights, and poverty along the U.S.-Mexico border.  Alison Damast—Getting InREAD MORE >ADVERTISEMENT   
 In today's market, there's more to trading covered calls than just buying a stock and selling a call. With a complimentary 3 month subscription to Bernie Schaeffer's "Covered Call Plus", you'll learn how to maximize income without limiting your upside while still reducing downside exposure.         FEATURED COLUMN       Make the Next Bailout Serve Small Business    First determine how to gather better data on private company credit markets. Then identify a new approach to encourage banks to keep lending during a crisis        FEATURED VIDEO      Games Make Nissan Leaf Greener    Nissan wants to inspire eco-friendly driving with the new Leaf Electric Car. Drivers can compete with others in the region winning virtual trophies for the most eco-friendly driving | 
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